The Company of Animals Catalog Design
Client: The Company of Animals U.K. and U.S.
Services: Catalog, Photo Shoot Art Direction, Tradeshow Booth
The Company of Animals was seeking to expand their US market, but was in great need of upgrading outdated photography and catalog design. I began by working with their Brand Manager to discuss their product lines, what we needed to communicate, and develop a theme. The Company of Animals produces top-of-the-line dog training and behavioral products, including the popular Halti Headcollar. We came up with the tagline “Strengthening the bond between pets and their owners”, and decided to feature photography showcasing the interaction and relationship between pets and their owners.
Together with Ashley at Crown Productions, and Michael Spengler (Studio M Photography), we shot all new lifestyle photography that conveys the purpose and usage of the products as well as the relationship between pet and owner. We also shot all new product photography (Thank you Jim Coit!).
The result was a professional new look that helped to multiply both the US and UK business.
