Gamma2 Branding
Client: Gamma2
Services: Logo, Company Brand, Packaging, Catalog, Photo Art Direction, Tradeshow Booth
Gamma2 had recently re-organized their product line, and also added a new line. They were in need of a fresh look, consistency in logo usage and brand, as well as educating the consumer about the importance of keeping pet food fresh. Since their products have excellent, patented seals that keep food fresh, I chose typography and developed a color palette, and modern style that conveys not only this fresh concept, but a cleanness and ease that appeals to their customer.
For the logo design, I presented several options. Gamma2 chose to keep some consistency with their previous logo (G2 in a circle), while updating it and incorporating the company name in the logo. They were previously using 2 separate logos, so this new logo unified both of the old ones, providing them with much needed brand consistency.
Together with Ashley at Crown Productions, and James at Gamma2, we shot all new lifestyle photography that conveys the purpose and usage of the products as well as a new, clean look & feel. Since this product is great for pets, as well as pet owners, I felt it was important to show both pets and people in the photos. Result was a great new look that makes it easy for the consumer to picture themselves using the product.
